Mom Brain was born from one tired, overworked, working mom who was done with carrying the invisible load. I was frustrated by the narrative that women’s brains are just “wired differently” or that our only option is to educate our partners. I wanted real solutions.

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As someone who believes in systems and problem-solving, I started wondering: if technology can streamline businesses, why can’t it help streamline household mental labor?

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What began as a personal outlet quickly became a mission—to use AI and tech as tools for relief, to create products that spark conversations (both political and personal), and to build a more balanced way of managing modern motherhood.